Unfollow is a social media term that refers to not following a person, group, or organisation for a specific reason. It is possible that you might find someone’s content hateful, irrelevant, or spam. So, every social media platform provides an option to unsubscribe any entity upon your disliking.

However, if someone is unfollowing you, find it alarming. It indicates that your followers did not like your recent content. Keep track of your audience and try to gain quality followers.

Example

This is an option to unfollow this Facebook profile.