Targeting is a marketing term that refers to the process of narrowing down a target market for a product or service. A company will often use targeting to identify the specific group of consumers that is most likely to purchase its product. By targeting these consumers, the company can then tailor its marketing efforts to appeal to them more effectively. This can be done in a number of ways, but the most common is to target based on demographic information like age, gender, location, or interests.

The process of targeting begins with market segmentation, which is the process of dividing a market into distinct groups of consumers with similar needs or characteristics. Once a market has been segmented, businesses can identify which segments are most likely to purchase their products or services. The goal of targeting is to show ads that are relevant to the individual and, therefore, more likely to be of interest to them.