A shoppable post is a social media post that includes product details and a link to purchase the item. Shoppable posts are a way for brands to make their products more accessible to their followers and make it easier for them to make a purchase. In order to create a shoppable post, brands need to have a product catalogue that they can link to from their social media posts. Product catalogues can be created on e-commerce platforms like Shopify or BigCommerce, or they can be created on social media platforms like Facebook and Instagram. These shoppable posts are becoming increasingly popular as social media platforms look for ways to monetize their platforms.

Example

If you see a shoppable post on social media, you can simply click on the link to learn more about the product. This makes shoppable posts a great way to discover new products and brands.