A reply refers to a social media function that allows you to respond publicly to another user. Replying to the audience on your social media network is essential to increase your brand’s awareness and interaction. 

Every social media platform offers the option to reply differently. A link or button is usually marked as a reply directing you to respond to the user. On Twitter, you can click the reply icon and proceed to reply.

Example:

This is an Instagram post on Social Champ’s Instagram profile; you can see the reply tag marked.