A personal brand refers to creating an identity for yourself as a corporate individual or business. This practice encourages the users to grow their network and expand as revenue-generating entities. Personal branding can be done for both an individual and a business. 

You can run campaigns for a business’s branding, set up a marketing strategy, and gather opportunities to bring your brand into the limelight. Whereas, for an individual, you can term personal branding as achieving a reputation and a good name. A good technique for personal branding is to create a strong social footprint and reflect what you are passionate about. 

Example

Many internationally known and acclaimed personalities have made themselves an inspiration, among which Marie Kondo is a great one to follow.