Paid Social is a term used for sponsored posts and advertisements on social platforms apart from organic posts. A pre-decided budget is mostly allotted for paid social with specific display positions within the platform. Paid social campaigns are designed for targeted audiences keeping demographics, age, gender, or interests in mind.

Social media platforms support paid socials to enable marketers to boost their social engagement, clicks, and followers and to attract a new set of customers as well.

Example

A downtown Sydney automobile shop ‘Car Today’ joined Facebook and Instagram a few months back. To attract new audiences for their socials and to eventually have them down their marketing funnel, they went for paid social in form of the ad’s demonstrating their latest showroom and hot deals.