Monitoring is the process of tracking and analyzing social media conversations in order to gain insights or take action. It can be used for various purposes, such as identifying trends, measuring brand sentiment, or managing customer service issues. It also needs to be tailored to the specific goals and objectives of the organization. When done correctly, social media monitoring can be an incredibly valuable asset for any business. 

It helps businesses understand what people say about them online and how those conversations affect their business. Additionally, social media monitoring can help businesses track competitor activity, identify industry trends, and understand customer sentiment. Several different tools can be used for social media monitoring, but the most important part is to ensure that you are using the right keywords.

Example 

Social Champ is a social media monitoring tool using which you can monitor your post engagement and analytics.