The mention refers to tagging a user or a brand in a social media message, comment, or post. You can tag any individual or brand using @username. When someone mentions you on social media, you receive a notification alert to see where you are tagged so you can respond to it timely. Any user can click on your username when you are tagged and skim through your profile.

Mentions can either be positive or negative. Every user has an opportunity to engage with your audience and build a perception of your brand. So, if people are talking about your brand positively, this can lead to new potential customers and generate revenues.

On the other hand, if people are talking negatively and you aren’t tracking them, it can cause big trouble for your product or brand.

Example