Marketing automation is software that automates marketing and sales processes. It helps companies attract more leads, close deals, and measure marketing success. Marketing automation includes lead nurturing, lead scoring, lead conversion, email marketing, social media marketing, and marketing campaign management. Automating these tasks can help businesses to free up time and focus on other areas. It can be a great way to improve your marketing efforts and boost your bottom line. 

The key benefits of marketing automation are that it can save time by automating tasks that would be completed manually. It can also help you nurture your leads by sending them timely and relevant information. It is a powerful tool that can help businesses scale their marketing efforts and improve their ROI.

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