Listening is an action that means you are paying attention to what someone is saying. It is generally an effort to hear something with an attentive mind. Effective communication requires listening to be a part of any process involved. Listening in terms of social media branding refers to assessing the feedback of your brand’s audience and analyzing what they are trying to communicate about the brand.

Listening helps provide an effective insight to identify customer engagement and tells how you can enhance your new product development. You can do that by managing and accessing available customer data from various social sources of your brand.

Example

Netflix’s strategy of Netflix Socks detects when the user is dozed off the screen and pauses the ongoing show so that the user does not wake up to spoilers and confusion.