Insights refer to Instagram insights. It actually indicates the performance statistics and analytics of your Instagram posts and can be easily found within the app. The insights are only available for professional accounts. Users can view Instagram insights to know more about their followers and the performance of your posts. It can help you track your progress, understand your audience, and make better decisions for your business.

Instagram Insights is a built-in analytics tool that provides valuable information about users’ Instagram accounts and followers. It includes followers, their demographics, and their interests.

With Instagram Insights, you can track your growth, see how your content performs, and understand your audience. It tells users to make better-informed decisions about content strategy and how to best connect with their target audience.

Example

Here’s an example of Instagram insights