Impressions is a marketing term that refers to the number of times consumers see your ad. Ad impressions are vital because they help you gauge the effectiveness of your marketing campaigns and track your return on investment (ROI). Advertisers use impressions to measure the number of times their ad has been served on a page. One person can generate multiple impressions as they view a page numerous times or various pages with the advertiser’s ad.

An impression is important because it measures how often your ad is seen. A high impression rate means that your ad is visited by many people, which can lead to more sales. It helps businesses understand how their target audience engages with their content.