Google Ads or Google Adwords is a pay-per-click online advertising program that allows users to display their ads on the Google search engine. These Google ads help businesses create the ads to reach the right audience through search engine platforms and partner sites. With ads, advertisers pay Google to target their users based on specific keywords, location, and device type, delivering the ads to the audience interested in the product or service. Users can promote their business, sell products and services, increase traffic to your website and raise brand awareness with these pay-per-click ads. 

Google ads are managed online, so users can create and make relevant changes to their ads at any time, including ad text, settings, and budgets. 

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