Go Live is a feature on social media platforms that allows users to broadcast live video content. This can be used to share breaking news, give a behind-the-scenes look at a business, or even connect with friends and family. It is a great way to communicate with your audience in a more personal and interactive way. This lets businesses and individuals connect with their audience in real-time and create an interactive experience.

When a business or individual launches a new product, service, or initiative, they go live on social media to generate hype and excitement. This is done by creating a post and sharing it across all social media platforms. The goal is to get as many people as possible talking about the new product or service. Live video is a powerful way to engage with customers and create a connection that can lead to conversions.

Example

Go live option on Instagram: