A geotag refers to the particular location added to a photo, video, or social media post. It is a method to target users based on their location, such as country, state, zip code, and IP address. It is used to provide valuable insight into customer activities. With GeoTag, you can quickly analyze how and where consumers interact with businesses, brands, and organizations.

People usually tag their social media posts with a specific location and share them with friends and family. These geotags are not only used for brand awareness, but they also provide insights into traffic, used for analysis in the retail industry.

Example

For example, when planning a trip or vacation, you usually go for maps to find the particular location.