‘Filter’ is a quick image or picture editing feature which is primarily a swipe away on major social media platforms. Platforms like Facebook, Instagram, TikTok, and Snapchat use photo editing tools with AI options to create several filters that adjust almost everything in a picture.
Beauty filters are famous for women using them to look bright, beautiful, and almost perfect on social media. A dog filter became famous on Snapchat, automatically placing a dog’s two ears, nose, and a tongue on your face before you click a selfie.
Filters make pictures more eye-catching and sometimes deceiving on social media.

Example

According to a study, Clarendon is the most famous Instagram filter in America for all the right reasons.