Facebook Reach is the number of people who see your posts. When you create a post, it has the potential to reach every single one of your followers. Facebook also shows your post to some of the friends of your followers, called ‘secondary distribution.’ The number of people who see your post is your post’s ‘Reach.’ It’s essential to understand Reach when trying to grow your audience on Facebook, as it is the key to success on the platform.

When your post appears in someone’s News Feed, it means that it was shared with them by one of their friends or by a page they follow. The more friends or followers a person has, the more likely your post to appear in their News Feed. The number of people who see your post in their News Feed is your post’s reach.

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