Engagement is a term used in the marketing and advertising industries to describe the level of interaction that a person has with a piece of content. It can describe the level of interaction a person has with a website, an ad, a social media post, or any other type of content. It is the process of connecting with customers, prospects, and followers on social media. Engagement is about creating relationships and interacting with people, not just broadcasting messages. Engagement can lead to more sales, better customer loyalty, and improved brand awareness.

It’s about creating connections that go beyond a one-time purchase or interaction. Good engagement means that people actively participate in what you are offering, whether using your product, reading your blog posts, or attending your events. Improving engagement is often a key goal for businesses.

Example

Here’s an example of people engaging with a marketer.