E-commerce marketing refers to the act of driving brand awareness and actions to the business that sells products and brands electronically. It drives traffic to your online store, converting that traffic into your paying customers and retaining the customer’s post purchases. E-commerce marketers use social media, search engines, digital content, search engines, and email campaigns to captivate new customers and facilitate online purchases.

There are many types of e-commerce marketing ranging from B2B business to C2C business, and each type has its own benefits. When done rightly, e-commerce marketing can help marketers and online retailers to improve their ROI and achieve their business goals.

The types of e-commerce marketing include content marketing, social media marketing, email marketing, mobile marketing, and omni-channel marketing.

Example

Some great examples of e-commerce marketing include Amazon, Flipkart, eBay, and Fiver.