Disappearing content, also known as ‘ephemeral content,’ is a social media post type that disappears or self-deletes after a set period of time. There are no limitations on when to create this disappearing content, but the social media platforms decide their automatic disappearance once posted. This type of content is usually set for 24 hours and is famous for creating brand loyalties with an increased engagement on posts.

Disappearing content highly supports social media platform algorithms and can be used to drive increased website traffic.

Example

Facebook Stories, Instagram Stories, Snaps, and streaks are the most common examples.