CPM (Cost per Mile) measures the cost of advertising on a particular website. It is calculated by dividing the cost of the ad by the number of impressions (views) the ad receives. The higher the CPM, the more expensive the website is to advertise. It is a way to measure ad effectiveness. It is a metric used to calculate the cost of an ad campaign based on the number of miles driven by the target audience.

CPM is a valuable metric for businesses that want to know how effective their ad campaigns are in reaching their target audiences.

Example

For example, if an ad costs $200 and receives 2,000 impressions, the CPM would be $100. CPM is a popular pricing model because it is easy to calculate and understand.