The term “conversion rate” is used to describe the percentage of visitors to a website who take the desired action. The desired action could be anything from purchasing to signing up for a newsletter. Conversion rates are significant because they provide insight into how effective a website is at achieving its goals. Monitoring your conversion rate is an excellent way to gauge the success of your website and identify areas that need improvement.

A high conversion rate is the goal of every website owner because it means that the site is effective at its purpose. The term conversion rate is used in online marketing and advertising to measure the success of an advertising campaign.

Example

For example, if you have a website with 100 visitors and 10 conversions, your conversion rate would be 10%.