Conversion is the act of turning a prospective customer into a paying customer. However, in the world of social media, conversion can take many different forms. This desired action could be anything from signing up for a newsletter to making a purchase. Regardless of the desired action, conversion is only successful if it happens as a result of seeing and engaging with content on social media.

This usually occurs when someone clicks on an advertisement or a link to a product or service page on a social media platform and then makes a purchase. While conversion rates can vary depending on the product or service being offered.

Example

For example, a conversion could be getting a user to follow your brand on social media, signing up for your email list, or downloading a piece of content from your website.