The term co-marketing refers to the type of marketing strategy where two companies agree to promote each other’s products or services. This is often done by each company cross-promoting the other company’s products or services through their channels, such as through their website, social media, or email marketing.

Co-marketing can be a beneficial strategy for companies because it can help reach a new audience and create a sense of trust and cooperation between the two companies. It can also help to save on marketing costs by sharing the cost of marketing initiatives. Co-marketing can be a great way to reach a wider audience and generate more leads.

Example

Here’s an example of co-marketing: A clothing company partners with a cosmetics company to give customers a free makeup kit with purchase.