The click-through rate (CTR) is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. It is commonly used to measure the success of an online advertising campaign for a particular website as well as the effectiveness of email campaigns.

A higher CTR means that your ad is more effective at getting people to click on it. It is calculated by dividing the number of clicks on the CTA by the number of times the page is viewed.

Example

A high CTR indicates that people are interested in the link’s content and are more likely to click on it. A high click-through rate is generally a good thing, as it means that people are interested in what you offer.