A CTA, or call-to-action, is an element in a digital marketing campaign that encourages users to take a specific action, such as making a purchase or signing up for a newsletter. A CTA could be anything from “Buy now!” to “Read more” to “Sign up for our newsletter.” The most effective CTAs are specific and direct and offer a clear benefit to the user. It’s essential to have a Call To Action on your website or blog so that your readers know what you want them to do next.

It should also be relevant to the product or service being advertised and placed in a prominent location so that readers or viewers don’t miss it. CTAs can take many forms, such as a button, an image, or a text link.

Example