When it comes to marketing, a brand advocate is someone who actively promotes your product or service. Brand advocates can be customers, employees, partners, or even celebrities. They are the ones who promote your brand to their friends, family, and social media followers through word-of-mouth marketing and by providing social proof. Having brand advocates is essential to any business.

They help you reach new audiences, build trust, and drive sales. Brand advocates can help to build trust and credibility with potential customers and can create a sense of community around a brand.

Example

Some ways to be a brand advocate include writing product reviews, blog posts, or social media posts. Sharing positive experiences with a company can also be a way to advocate for a brand. Just as Social Champ’s brand advocates are Joy Atukunda, Warren-Laine-Naida, and Shruti Deshpande.