A blog is a contraction for weblog. It refers to a digital publication where one or more authors post about certain topics regularly. Blogs are defined by their format; it is a series of information posted to a single page in reverse chronological order. Several brands use blogs to create engaging content for their audience and build up their industry expertise. Blogs are public and allow users to comment and give feedback to the authors and continue the flow of conversation.

The term blog can also be used as a verb, and when a person is writing a blog, then he is blogging. The author of the blog is referred to as a blogger.

Example

For example, Social Champ sheds light on the latest and up-to-date content covering all the aspects of social media marketing and how to use different social media tools.