Ad groups are collections of ads within a digital advertising campaign that share common keywords and targeting criteria. They help organize and manage ads more effectively by grouping them based on a common theme or objective. Each ad group can have multiple ads and specific keywords that are relevant to those ads.

Campaigns are overarching structures in digital advertising that encompass multiple ad groups. They define the overall goals, budgets, and targeting parameters for a set of related ads.

Campaigns allow advertisers to align their ads with broader marketing objectives, such as increasing brand awareness, driving traffic to a website, or generating sales.

Example

For instance, a ‘Holiday Sale’ campaign might include ad groups for different product categories like ‘electronics,’ ‘toys,’ and ‘clothing,’ all aimed at boosting holiday sales.