When it comes to social media, archiving refers to creating and organizing social media posts, messages, and associated metadata. It means keeping a record of everything, and it is a requirement for industries such as finance and healthcare. Archiving is important because it helps big organizations minimize data loss. As organizations grow, it generates more data, and it is pretty hard to keep a track of all, so it is essential to maintain an archive for your business. Moreover, it provides near real-time capture, records of all deleted, hidden & edited comments, and complete metadata for legal.

An organization’s archive consists of what, when was said, and what context as it displays how rapidly customer messages are addressed.

Example

One example of archiving is Google Books, which is a digital archive that stores millions of digitized books.